Sample DTC brand · DTC & ecommerce

How a skincare brand made flows 28% of revenue

Problem. Email was an afterthought: batch sends to the whole list, half-built flows, and no view of what it earned.

Outcome. A rebuilt lifecycle program that turned email into a forecastable revenue channel.

28%
of revenue from email
+31%
email-attributed revenue
3x
flow revenue in 90 days

The challenge

(Placeholder) The brand had a growing list but treated email as a newsletter: one batch send to everyone, most core flows off or half-built, and no reporting tying email to revenue.

Contribution and key decisions

(Placeholder) We audited the account, prioritized a fix-first list, rebuilt the core flows (abandoned cart, welcome, post-purchase, win-back), and set a weekly campaign calendar with revenue-tied reporting.

Outcome

(Placeholder) Within 90 days email grew from 9% to 28% of revenue, with flows carrying the bulk and campaigns compounding on top.

Before
Before design
After
After design
Outcome screens
Email went from an afterthought to a third of our revenue. The reporting alone made it worth it.
Client name
Founder, sample DTC brand
Next climb
How a skincare brand made flows 28% of revenue
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✓A prioritized, fix-first audit
✓A revenue estimate for your channel
✓You keep the plan either way