Field notes
The dispatch
Notes from the climb: lifecycle email, flows, campaigns, and deliverability.
Cover image
Featured · Flows
The five flows every DTC store should have
A field guide to the core lifecycle flows: what each one is for, when it fires, and the goal it drives.
Cover image
Strategy
How to read your email revenue report
Attributed revenue, flow vs campaign split, and the two numbers that actually tell you if email is working.
Cover image
Deliverability
Deliverability basics: staying out of spam
Authentication, list hygiene, and engagement, the three levers that decide whether your email reaches the inbox.
Not ready to talk yet?
Get the DTC email flow checklist
The 10 flows every store should have, with the trigger and goal for each. Free, no call required.