Email, done properly.

basecamp-design is a studio that turns email lists into predictable revenue. For online stores and B2B teams.

Analytics
Overview
All channels ▾Last 30 days ▾Apply
Total revenue
€0
Placed order rate
3.8%
Recipients
12,480
Revenue attributed to email
vs. previous 30 days
↑ 31% compared to the same period last month
01051015202530
Flows
€26,360
Campaigns
€21,850
Active profiles
20,140
Revenue from flows
€26,360
↑ 31% vs. last month
Top flows this month
Abandoned cart€8,340
B2B reorder€11,900
Welcome series€6,120
Unengaged profiles

4,180 profiles have not opened in 90 days and are hurting deliverability.

Start a win-back flow
Revenue breakdown
€26,36055%
from automated flows
€21,85045%
from campaigns

Klaviyo reporting, as we set it up. Sample data

Sample rosterNorthloopFjell & CoCairn GoodsMoraineTalus Supply
€36
avg. return per €1 on email
25-40%
of DTC revenue, done right
1 week
to your free audit
90 days
to a rebuilt system

Lifecycle marketing is essential to building predictable revenue

Implementation

Full technical setup and execution in Klaviyo or your ESP of choice, so you never touch the backend.

Copywriting

High-converting copy that sounds like your brand, not like a template, and drives clicks and orders.

Reporting

Clear monthly reports that show revenue attributed to email, not vanity metrics.

Email design

Premium, on-brand email designs built for mobile inboxes and tested across every major client.

A/B testing

Continuous testing on subject lines, send times, offers, and flows to keep performance compounding.

Email strategy & lifecycle mapping

Custom email and SMS strategies mapped to your customer journey, from first visit to loyal repeat buyer.

The first step is free

See what your list is worth before you commit

Thirty minutes on a call, an audit the week after. You leave with a prioritized plan and a realistic revenue estimate, whether we work together or not.

Book a call
  • No pitch deck, no retainer talk
  • Audit delivered within one week
  • You keep the plan either way
How we work

Basecamp to the summit

No agency theatre. Four stages, one guide, and a route you can see from the first week: we find the leaks, plan the climb, ship the work, and report the altitude gained.

Week 1
Audit
Week 2
Plan
Ongoing
Execute
Monthly
Report
Summit
Illustration · replaceable with photography
01Week 1 · Audit

We find the leaks

A full review of your flows, campaigns, segments, and deliverability. You get a prioritized fix-first list and a realistic number for what the channel is worth. Yours to keep, either way.

02Week 2 · Plan

We plan the route

A focused 90-day roadmap: which flows to rebuild first, which campaigns to launch, what to test. Sequenced so the quick wins fund the deeper work.

03Ongoing · Execute

We do the climbing

Strategy, copy, design, technical setup, and testing. Flows rebuilt, weekly campaigns shipped. You approve; we handle the backend so nothing lands on your team.

04Monthly · Report

We show the altitude

One honest number at the top: revenue attributed to email. Then what moved it, what did not, and what we double down on next month.

Start with the free auditStage one costs nothing and takes a week.
The first step is free

Book a 30-minute route call

Bring your list. You leave with a free audit plan and concrete numbers on what your email channel is worth. No obligation.

Works for DTC stores, SaaS, and wholesale
Audit delivered within one week
You keep the plan either way
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Confirm route call
How engagements work

Three ways to work together

Start with an audit, or go straight to managed. Every engagement begins with a free audit, so you know the plan before you commit.

Base camp

Audit & strategy

from €500one-time

A full review of flows, campaigns, segmentation, and deliverability, plus a prioritized 90-day roadmap. The foot in the door.

Start with an audit →
Summit

Full lifecycle

from €2,500/month

Everything in management plus full automation buildout, advanced segmentation, and SMS. For brands serious about scale.

Book a route call →
Most popularThe climb

Monthly management

from €1,500/month

Weekly campaigns, ongoing flow optimization, reporting, and list management. Your email channel, fully run.

Book a route call

Indicative starting prices. Final scope and pricing are set after your free audit. 3-month minimum on retainers.

Your photo here
Who you'll work with
"I started basecamp-design because I kept seeing brands with great products and email lists doing almost nothing. That's revenue sitting idle. I run every account personally, no handoff to juniors, no bloated retainer. Just the work that moves your numbers."
- your name
Founder & lead strategist
basecamp-design
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