Why flows come first
(Placeholder) Campaigns get the attention, but flows are where the compounding revenue lives. They run whether or not you sent a campaign this week.
The five core flows
(Placeholder) Abandoned cart, welcome series, post-purchase, win-back, and B2B reorder. Each has a trigger, a wait logic, and a single goal.
Where to start
(Placeholder) Start with the flow that touches the most revenue, usually abandoned cart, then work down the list in your audit.